After two years of developing an industry shaking concept, Defying Mainstream has finally met its official socially interactive platform. Bringing the nonpareil aspects of digital media to social networking, Bacall Michaels has created a revolutionary site.

Containing fresh content, our website will launch next week with registration to begin in preparation of our new online media experience. Then, during New York Fashion Week, London Fashion Week, and London Design Festival, we will have the debut of our social technology for live coverage.

SOCIAL INTEGRATION
Along with our sister company DefyGeo, we’ve developed ever-evolving technology to truly take advantage of all that social media has to offer. From monitoring the world’s thoughts and distilling them to a community that isn’t restrained to one site, we have much planned.

A CONSTANT CONVERSATION
Monitored 24/7 on all social platforms, we will engage our audience with discussion as well as gather ones created by others. With our tech, we will then condense each topic and evolve from what we learn or bring to light real-time facts of users.

EXCLUSIVE COMMENTATION
Profiles will be subject to approval, to collect only the most genuine of opinions. We’d like to build our social community before it is released. So grab one upon our launch, to be able to be a part of the exclusive experience in its beginning.

THE DEFIANT
An experimental magazine for contributors to be published weekly every other month to theme. Everything from in-depth articles to high fashion editorials and illustration will be seen in an entirely different way, as well as the type of content we promote.

OUR CONTENT
For editorials we will not only have clothing pulled, we will “pull” the chair the model sits on and the building the shoot is in. Each part of a photo will be dissected and featured. Articles will be raw and sensual, alongside illustrations far from what a photo can contain, and film to capture fashion in movement to isolated design. People of influence will be our interviewees, from ones up and coming submerged in the underground, to ones who have gone mainstream but always strive to be deviant.

THE BLOG
Brief articles, lookbook posts, behind-the-scenes coverage, and anything contributors would like to share will be published daily on the blog.

THE SHOP
The shop will consist of our merchandise, collaborative projects, the physical magazine, The Defiant book with its “Little Grey Book”, and exclusive sales with contributors. We will also extend the social scene of shopping to online.

THE DIRECTORY
Here is the beginning of our “Little Grey Book”, containing contributor’s profiles, that are constantly updated with information on their recent projects, and whatever else they’d like to share.

OUR CONTRIBUTORS
From Los Angeles to New York City, and London to Tokyo, Defying Mainstream has collectives around the world. Soon to branch further into other countries, we will not restrain ourselves to borders, as the internet has none.

MOBILITY
Being mobile is our goal. By creating a minimalistic and direct website, we promote less time spent on our site and more outside. For the phone, we plan to create an “App” consistent with our defiants’ lifestyle. We also plan on the option of SMS newsletters and secret party locations revealed by text,
as well as easy navigation throughout our mobile site.

EVENTS
The event page will contain events we recommend, will be attending, and are throwing. By our social integration, members will be able to easily RSVP, share, and talk about the event with us, all the while meeting up with us at each event or letting us know of their experience.

MULTILINGUAL
Defying Mainstream has been set to be bilingual first. Our published languages will be English and Japanese, then upon establishing new collectives, we’ll add on. The Japanese site will launch early next year.

FOR THE INDUSTRY, AND FOR ITS CONSUMER
Our digital platform provides a safe haven for our contributors to experiment without restraint, except that of an issue’s theme. Agencies and Artists alike are able to test new ideas or be thrown into challenges and see the result, gain feedback, and evolve their talent, which other magazines fail to provide. Aside from commentary on our projects, our audience will revel in open discussions where readers get to tell us what they like and dislike, as well as what they want out of a magazine.

If you’d like to have us attend your upcoming event, please email invitations and requests to Bacall.