With the fashion world a stir towards John Galliano’s actions last month and showing his final Dior collection on Friday, there isn’t much of an immediate way to truly see what the consumer thinks. But, we took our sister company “DefyGeo” upon our curiosity and made the rounds on Twitter. We gathered the following information from a few thousand live tweets during Paris Fashion Week and put it through our own technology to do the math.
Here’s the actual public opinion:
The Beginning: Addiction and Indulgence does tend to lead to the toaster burning the Haus down. Amongst each tweet stating their opinions towards John Galliano’s outburst of Anti-Semitic remarks 45% of people stated he is toast. Burnt Toast. 55% still support him but blame it on the expensive drugs, and lavish parties which spoil by overflowing with alcohol.
The Denial: Cell phones are pretty much on the same level as drugs. I mean, I even cuddle with my crackberry at night… Whether Galliano wanted to shock or be relieved of boredom, who knows- but he got caught and once something goes viral it’s worse than print. After the release of a video supporting his Anti-Semitism and Galliano being under the influence, we set out to see if there is anything of his image still to salvage or if he has been destroyed publicly. With 30% wanting to crucify him because of the video, 70% let his remarks go. I’m sure it was the slurring…
A Public Presence: Following the mass amount of negative publicity, many wonder if it has finished off Galliano for good. Brand loyalty has come to his rescue as only 20% said he is finished, with 80% adherent to his skill and claiming it as a lifesaver. Upon Galliano’s fight against the accusations, 90% look forward to his return from rehab. Amid questioning how negative publicity affected his personal brand, just 10% said they would never buy his clothes again.
You’re Fired: Opinions towards Galliano being fired at Dior had the majority looking at his talent, and not his idiocracy. Solely 40% of consumers wanted him fired as soon as possible and removed from his positions. But, stepping away from negativity and looking towards his genius, 60% wanted Galliano to have the opportunity of a second chance. When seeing who truly supported Galliano being fired, a mere 20% backed up the action.
Straight to the Source: Press is no longer the people’s voice- they have their own voice and it’s limited to 140 characters. With claiming ideas I interpret as: “you’ll get buckets of kosher cow blood dumped over your head if you wear Dior”- the world viewing his last Dior line, and his own line, about 90% of consumers adored the collections and will continue to support him. This 90% also believes his talent is too great to be tossed and will continue to keep him relevant in the industry. Oh, and stores- save the effort of removing Galliano’s work to the back or sale rack. Well, actually a sale is always divine.
Now, would these statistics have saved Galliano’s job at Dior? Well, I’m sure they’ll give him some hope when he takes legal action after rehab. However, when the mass amounts of negative publicity hit, and opinions were being pumped out like spam, I think it was not only a move by Dior for image- but also the opportunity to refresh the brand. Although I’m looking to see what Dior’s true plans are, and Riccardo Tisci will bring to the label, I for one have renewed interest in Galliano to see how he’ll adapt and turn this situation over. Especially with the uplifting remarks of this season’s collections and hopefully not yet final.